What is Missing in Your Keyword Research?

The basic concept on keyword research is evaluating your website to establish which terms are bringing or could bring in the most traffic and, in due course, set up the most conversions. With this, you can develop your web pages better for search engine optimization. However, there is a missing piece in this puzzle that forms the bigger picture. This is what separates small scale, if not, little success and actually generating a difference that produces greater results.

The bigger question is: What are those terms and phrases that are not bringing traffic to your website? These are keywords that are not creating an impact in your campaign simply because they are not there. You might be surprised at the amount of opportunities you are not taking advantage of.

Competition: you can never wrong with examining the competitive playing field. At this day and age competitive intelligence is easier to grasp with keyword research tools such as KeywordSpy. With this, you can now look through nearly limitless resources of keyword data in order to improve your on-page and even off page optimization.

If you are not familiar with the rankings yet or the leaders in your industry, search through your own keywords to find out who else is ranking for them. Find out the leaders in the industry of your niche and get to know what makes them stand in the lead.


(KeywordSpy Organic Competitors Keyword Results for the keyword: “buy wine”)

There are keywords in their list that make them rank highly on the search engines. Are these the keywords you already have in your campaign or are these part of the ones that are not bringing you traffic because you still do not have them.


(KeywordSpy Organic Keyword Results for Domain: winezap.com)

Analyze which keywords could bring your website the advantage. There are keywords with high volume of searches and a minimum amount of competition. Set your competition field and filter out competitive keywords to analyze a clearer list.

Second, think outside of the box. Or in terms of keyword research, think outside of the company terminology. You could have your own way of describing your products, but what does the average consumer know about you. Sure you are looking for keywords that are aimed at selling point and are, therefore, specific. But do not miss out on online user you could attract as well. Look for terms and phrases that your market or niche is also or could also be using to describe your product.

You could go over related or even misspelled keyword terms to comprehend your market better and see how they could be finding products and services similar to yours. Lead them in the right direction.


These do not necessarily have to be generic terms but specific ideas to describe a relatively unknown product. Other users may be used to calling your products a different term, at which case; you should be armed with the same quality of keywords in case those terms are what you are being known for.

Lastly, do not just focus on selling point. You can attract users based on keywords that are geared towards the performance of a sale. But not all online users are looking to buy immediately. Others seek information also. So it is also advisable to have web pages devised for informative solutions with keywords that are aimed to not just sell but firstly educate. When the user is convinced that your product is reliable then you got yourself a conversion, and maybe a loyal customer.

Being centered on keywords you are only aware about or keyword that bring you the usual traffic may be setting yourself up for the typical success. Find out how far your reach can go and how much more can you bring to your optimization campaign by also expanding your own efforts.

Article Written by: Czarina Ochoa

The KeywordSpy Affiliate Boot Camp: The Step-by-Step Blueprint with a Super Affiliate Battle Plan

KeywordSpy expands into the affiliate help market with its launch of the KeywordSpy Affiliate Boot Camp program – a pay service designed to help affiliates dominate their respective PPC markets.

Billed as “the 51+ Terabyte Interrogator”, the KeywordSpy Affiliate Boot Camp is a step-by-step detailing of how one can become a Super Affiliate using KeywordSpy. It is composed of 11 training modules and 13 video segments/case-study setup.

The modules are composed of lectures, which explain in written detail how to construct a campaign with the guidance of KeywordSpy; and also of worksheets to help document the progress of the campaign.

On the other hand, the video segments are a simulated demonstration of an actual case study for an affiliate campaign, wherein use of the KeywordSpy service is extensively shown.

Some segments of the Affiliate Boot Camp include titles such as “Sales Funnel Spying”, “Domain Spying Specifics”, “Landing Page Spying Tactics” and “Ad Copy Writing”.

With the combined usage of both modules and videos, KeywordSpy believes that affiliates will be guided in devising a momentous battle plan in dealing with their promotional campaign. They will easily get a competitive edge and affiliate earnings boost, especially in today’s fast-paced IT environment.

Signing up for the KeywordSpy Affiliate Boot Camp is priced at $47—a price that the service says is reasonable for the learning package offered.

For those, however, who would like to test the program, one can also avail of a Free Trial.

To know more about the program through detailed explanations and tour videos—and to eventually sign up for it (paid or Free Trial), you may visit the program homepage at:  bootcamp.Keywordspy.com.

Help Tips for Non-English PPC and SEO

In doing PPC and SEO, you would eventually want to explore new territory. And this would include employing other languages. But even in the age of Google Translate, mere translation does not guarantee success in selling your goods to other nationalities, lest you risk being swallowed alive by other companies who have better language departments. That is why it is important that you know the following tips so that your search marketing efforts do not get “lost in translation”.

Carefully consider the language

The closer you translate the better your chances of selling. So don’t just rely on a translate tool to do the dirty work for you. Make an effort to create selling text, as if you wanted to sincerely sell to your non-English speaking audience. How about the language of telenovelas for the Spanish set? Crazy as it may sound, it may actually work.

In addition, look up potential foreign websites in a keyword research tool and look for the keywords they use. You will stumble upon native keywords and phrases that will be an accurate reflection of the website’s market, and you could use these too to enrich the foreign iterations of your site.

Get expert translating without compromising spending

Mere translation won’t cut it. You would need to make sure your landing page would also effectively convert. Know expressions, pitch techniques and other stuff that get other nationalities interested. Sometimes the frank American approach won’t work with Italian sensationalism, so that is something to consider.

This doesn’t stop with the ads you place on Google Adwords. You must also pay attention to the language used in the whole page, as this will be the clincher part for your application.

At the same time, also explore the keywords that will cater to those in that particular region. You can be most definite that the terms in use here will be different from the ones used to sell in English, so make good on your international keyword research. Know, once and for all, what terms will entice them to buy.

Link to other local pages

Since you’re now catering to a different country, you might as well link to other countries using pages which are related to the products that you are promoting. If your site will be selling biking gear to Brazil, you may consider hooking up with forums and blogs in the country to promote your site. Offer them a special promotional section, if need be. Be sure also to check their PageRank, as their popularity will make or break your efforts to be known. Not only are you noticed, you get to endear yourself even to the common citizen with your efforts.

Create internal links

While we do promote language targeting, it also helps to interrelate languages even if they are not really that similar. This would also work effectively in places like Canada, where two languages are in primary use. Francophones there would still prefer to see text in their language even with the exposure to English; in the same manner, not all Quebec residents are instant French speakers.  So do your homework and link your site as strongly as you can to hit two foreign-speaking birds with one stone.

Use keyword research tools to get actual foreign market information

Of course, you wouldn’t know the actual domains and keywords being used unless you research the foreign markets you are targeting. Thankfully, there are keyword research tools that can help you get that information. One such powerful tool is KeywordSpy which covers over 30 countries.

Through the Research module, you can just switch the dropdown bar on the top right whenever you do a search on the domain or keyword. For a search on the domain, you will see the ad copies for countries including non-English speaking countries such as Greece, Mexico, France, Spain and a whole lot more!

On the other hand, through the Tracking module of KeywordSpy, you can see the performance in real time of the ad copies, and PPC and organic keywords in over 30 countries. You employ a similar way of researching the data from foreign markets as in the Research module; except in this method, you will unlock other keywords you can potentially use, at a faster, more frequently updating basis.

Remember, the world does not revolve around you and your tried and true marketing strategy. Don’t just use a new language; imbibe it and harness it to make you dominate as you penetrate new frontiers in the search engine arena.

Tips on Using Keywords for SEO Content

There is no exact science when it comes to optimizing website content for Search Engine Optimization. One of the key factors in ranking organically after all is on how the search engines determine the relevancy of your content in conjunction with user searches. With this, it all comes down to analyzing how search engines read your on-page content and how they rank your website depending on what the average user searches for and how your pages stand up to that need.

When it comes to using keywords, therefore, utilizing them properly is a powerful but crucial task. It all comes down to how you use the right keywords in the optimal manner in order to make your content relevant.

Emphasize your keywords through the webpage titles and headers. The title and headers carry greater weight when it comes to keyword usage than the body of your content. Search engines read these labels as the baseline for your entire content. Make sure to include your keywords in the page title and headers to let search engines and, eventually, your searchers know what your page is all about. Use title and header tags sparingly though. The search engines would see right through your tactic if you tag your entire body as the header.

Another means to accentuate the relevance of your content with internet searches is highlighting important terms and phrases in your content’s body such as imploring the use of italicized, bold, or underlined text. This would allow key phrases in your webpage to stand out. Having your keywords stand out establishes a connection with online users as regards what they are usually looking for in a product or service. Keywords with terms like "free delivery", "special discount" and "multi-awarded product", adds further credibility to your site that contributes as well to search engine indexing.

Also, use keywords that relates well to your webpage. As much as you cannot tell what are the exact terms online users type in search engines, you can still make do with keyword research tools that now tells you keywords that prominent websites are using in their marketing campaign.

With KeywordSpy, you can search for websites relevant to your industry, go through their keywords, and collect useful terms you can also implore in your website content.


(KeywordSpy Organic Keywords for the Domain: dogproblems.com)

Along with keywords, you can scout through measurements to find out how popular a keyword is like Search Volume and Search Results analysis. Having access to known keywords with quality searches will help with your site content. Be wary however of too much competition in Search Results statistics that could prove ranking for your content rather difficult.


Lastly, avoid overdoing it. The idea of keyword research and on page optimization is to make your website relevant with online searches in order to establish credible rankings. However, overdoing the usage of keywords and techniques can also cause a backlash effect. As much as it is a task to make your website appropriate it is also important to make the content coherent.

Proofread your final content with your keywords, read it out loud if it makes sense or cause confusion. Avoid redundancy. Another technique is to have another person’s perspective. If you have used the same keyword more than twice within four sentences, you have gone overboard.

Remember also that SEO does not just rely on on-page optimization but off page as well. Create as much relevancy and smooth flow of keywords with your online content and the rest of your efforts; you could focus on link building and even on search advertising.

by: Kara Ochoa

Your Guide to Dynamic Keyword Insertion

An advanced feature that can help make your ad more relevant to a diverse audience is using “Dynamic Keyword Insertion”. Dynamic Keyword Insertion is sometimes referred to as the “dirty little secret” by PPC marketing agencies and the cornerstone of most internet marketing eBooks written by self proclaimed gurus. We need to fully understand Dynamic Keyword Insertion before implementing this feature in our campaigns and seeing it increase the ad’s click through rate as well as quality score.

This feature can be used with any text-based ads but should be used with care. Take your time to learn keyword insertion before implementing this technique to your account.


As we may or may not know, major PPC engines would show your keywords in bold letters in your ad as a reward for the relevancy of your PPC advertisement. In the example below, you will see an AdWords ad for Conrad-int.com. The keyword they are targeting is “Guitar Sale”.


In this example, the keywords searched by the user which triggered the ad are in bold, not only in the title, but the ad copy and the display URL as well. This will definitely pull a searcher’s eye, increase your click through rate (CTR), and also your quality score. This simply means that when your ad contains keywords that are bold, you are telling the user or the searcher you got the information they want to see or what they are looking for.

You may still be wondering where dynamic keyword insertion comes in here. It comes in when you have to use a lot of keywords for your ad. You could create individual ads for each keyword which will take a lot of your time, effort and of course money, or you could just write a single ad and let Google, Yahoo or MSN insert the keywords dynamically for you.

Allow me to give an example of what it is I’m referring to here: (we’ll take into account only a few keywords just for this purpose) Old Cars, Cheap Cars and Used Cars. Instead of writing individual ads for each keyword, we will just use some codes to let major search engines insert these keywords for us. In your ad group “Cars” you can create the following code: (Your ad group should also contain the keywords: Old Cars, Cheap Cars and Used Cars)

Buy {KeyWord: Cars}

We Sell {KeyWord: Cars}

Free Maintenance for 1 Month

brookcars.com/{KeyWord: Cars}

Depending on the keywords the users are searching, your ad will show up like the following:

Search Query

Old Cars

Cheap Cars

Used Cars in the Philippines


Buy Old Cars

We Sell Old Cars

Free Maintenance for 1 Month


Buy Cheap Cars

We Sell Cheap Cars

Free Maintenance for 1 Month


Buy Cars

We Sell Cars

Free Maintenance for 1 Month


As you can see when someone searches and types in the keyword for your ad group, your ad will show up in that manner except when a user searches for a variation of your keyword or a broad match of your keyword, you will see that the default text will show up. The default text is the text after the “{Keyword:” in your default ad. Remember your default text should still fit the maximum characters limit.

As you have noticed, keywords can be inserted dynamically into any part of your ad, including the destination URL. With this, searchers right away see what you are offering and will click on your ad seeing that it is relevant to what they’re looking for.


There is a standard format in inserting keywords, this is {keyword: yourdefaulttext}. There are also variations to the standard format. In this case you can choose which letter of the keyword to capitalize. These variations are as follows:

· keyword – old cars

· Keyword – Old cars

· KeyWord – Old Cars

· KEYword – OLD cars

· KEYWord – OLD Cars

· KeyWORD – Old CARS



In conclusion, this feature is very helpful but one should be very careful when using this. There are several ways that you can manipulate this feature. An example would be getting the correct keywords for that specific ad group, meaning you should know what the similar and related keywords for your ads are. There are many ways for you to find out what these keywords are and the best way is by using a keyword research tool such as KeywordSpy whose feature includes giving information on similar and related keywords of your keyword of choice. Other helpful analytics such as ROI values are also provided by KeywordSpy which will help you filter out the best keywords for your advantage.

Now the challenge for you is to create a better, more dynamic ad. Just also bear in mind that all your ads should follow the search engine’s advertising policy.

Interrelated Keywords for SEO and PPC: The Next Best Thing

Website content as well as search ads do not always work for a long period of time. Trends and new topics come and go, making it important to not just set up an effective website promotional campaign but also making your marketing a timely strategy.

Keep yourself updated with the latest keywords in your niche. You can look at what your competitors are currently advertising on and what keywords their ads are showing up for and see if that’s worth improving your campaign on. If a keyword or given ad copy can be effective for one advertiser or website, you may want to consider including the same on your own strategy and developing the idea to fit your own.

Besides information from other websites, you can also look into related keywords that could benefit your search ads and even your SEO strategies. KeywordSpy now has a Related Keywords feature that allows you to search for a particular keyword you are using and collect other keywords in connection with your search.


(KeywordSpyRelated Keywords results for Keyword Search: affordable life insurance)

Searching for the keyword "affordable life insurance" for example, will return 1,000 associated terms. Considering the keyword "affordable life insurance" has a high average of Cost per Click of $21.31, looking for other keywords that resemble this would probably be a good alternative.

If you have a particular budget in mind, you can filter information based on the cost that would suit your campaign and start from there. This would allow you to concentrate on potential keywords that have a quality search volume but do not risk much on cost per click.

image clip_image001


By looking for associated keywords, you can be sparing your campaign from costly PPC advertisements by looking into less expensive bid opportunities that would nonetheless generate a quality amount of traffic and is at the same time triggering profitable ads.

Even if you are not involved in paid search advertisements, looking for related keywords that accumulate a great number of searches on search engines, though generating high bid costs, could also do your website content and link building campaigns some great amount of good.

Since you will not be investing CPC costs through SEO, considering related keywords with these statistics can also be done, keeping in mind of course, the possible Search Results or organic competition in the Organic or Natural ranking arena as well.

Article written by Kara Czarina Ochoa

Peter Zmijewski – KeywordSpy CEO and Founder


Innovator, investor, internet marketing guru and entrepreneur, Peter Zmijewski is the founder and CEO at KeywordSpy. While studying Information Systems at the University of Melbourne, he wrote his first software application called Hot Chilli. Hot Chilli had a special feature which added special effects into web pages even before FLASH was introduced in the market. This application became a huge success  at that time, and was one of its kind in the IT industry and was sold to 50 different countries around the world.

Peter Zmijewski is acknowledged to have a foresight and a sense for business and marketing, and using what he sensed was the next big thing in the market, he set his eyes on the upcoming domain industry, resulting in the formation of his new company Internic in 1997.

After the launch of Internic, in less than a year, the company became the second largest domain registrar in the world directly behind Network Solutions, which was even larger than GoDaddy. His company single-handedly managed to process over 5,000,000 domain names, thus, making history in the domain industry.

Later he founded a hosting company called Domainhost. This company grew rapidly to over 40,000 hosting sites in just two years, creating a new milestone in Peter’s career. Peter moved the company to a prestigious office in downtown Chicago and later built a state of the art datacenter.

With deep knowledge and a thorough understanding of the rules of the internet marketing industry, Peter Zmijewski taught several young minds the art of becoming  successful internet entrepreneurs. Impressed with his tactics and his way of teaching, his students tagged him as the “Internet Marketing Guru” and today his name is added to the list of Famous Internet Marketing Gurus the internet has ever seen.

Directly Upload Keywords and Ads into Google Adwords

The Advanced PPC Exporter is the new feature of KeywordSpy which dynamically generate campaigns in a format ready to be uploaded in Google AdWords, Yahoo Search Marketing and Microsoft AdCenter Desktop.

This post will teach you how to do the uploading into Google AdWords Editor, as well as how to maximize your usage of the KeywordSpy’s Advanced PPC Export.

Please note that the Advanced PPC Exporter is only available to Research, Professional and Agency members of KeywordSpy and is not currently accessible to Free Trial users. For you to use this feature, it is expected that you have an active Google AdWords account and that you have installed the Google AdWords Editor associated with your AdWords account.

The Advanced PPC export is located either on the Ads or PPC Keywords tabs when performing a Domain search. To export data using this feature, you will need to click the Google icon button image on the left side of the screen.


But of course, it is unlikely that you would like every single ad copy and keywords of a domain to be uploaded into your campaigns, so it is advisable that you filter first the ads and keywords based on certain criteria which you consider are valuable in assessing the most effective ad copy and keyword combinations, before you will actually do the exporting. You can filter either by CPC, Search Volume, Position or ROI.

For this example, I will try to filter first the ones with high ROI.


So I chose to filter the ads and keywords with ROI of more than 117:



After the filtering, that’s the only time that I’ll click the Google icon buttonimage and choose “Google Adwords” in the dropdown.


So okay, great, KeywordSpy will then show a pop-up box in which you will need to enter information on some specific fields.

Please note that if there are too many results which cannot be displayed in Keyword CSV and Ad CSV box, do not worry, you will still get the data you need and you just have to key in the information on the blank fields.


The fields which need to be filled out are as follows:

Campaign NameThe name you would want to call your PPC Campaign. Example: Berries.com

Ad Group NameThe name you would want to give to your Ad Group. Example: Berries Choco Truffles and Candies

Display URLThis is the URL which you want to appear when users view your ad copies. Example: www.Berries.com

Destination URLThis is the landing URL in which you would want to direct online searches when they click your ads in Google. Example: www.Berries.com/aff=keywordspy

My Bid AmountThis allows you to set your bid price for a given keyword based on some pricing available in the keyword Cost per Click (CPC) column. For example you could try bidding 2 X CPC of every keyword.

Keyword Match TypeThe keyword match option determines which Google searches can trigger your ads to appear. Google lets you identify which type of match you want by adding specific punctuations around the keywords. This option allows KeywordSpy to automatically provide the punctuation for you.

The Google AdWords match types are composed of:

1. Broad match – allows your ad to show on similar phrases and relevant variations.
2. Phrase match – allows your ad to show for searches that match the exact phrase.
3. Exact match – allows your ad to show for searches that match the exact phrase exclusively.

Here’s an example output after filling-up the require fields.


Now, it’s time to head into Google Adwords Editor for you to paste the Keyword and Ad CSV.

To paste Keyword CSV results into the Adwords Editor, just Go to the Data Menu > Add/Update Multiple Keywords, or if you’re already on the Keywords tab, click Make Multiple Changes > Add/Update Multiple Keywords, and start copy-pasting the data of the Keyword CSV file that you got from KeywordSpy in the blank space provided by Adwords Editor’s Add/Update Multiple Keywords section.



Once you have your keywords pasted. Just click the Next button, followed by the Finish button.



This is how the interface looks like once you successfully pasted the keywords for your Adwords PPC campaign:


We’re now done with posting the Keyword CSV. Now, it’s time to paste the Ads CSV.

To paste Ad CSV results into the AdWords Editor, just Go to the Data Menu > Add/Update Multiple Text Ads, or if you’re already on the Text Ads tab, click Make Multiple Changes > Add/Update Multiple Text Ads and start copy-pasting the data of the Ad CSV file that you got from KeywordSpy.


Once you have your Ads pasted. Just click the Next button, followed by the Finish button.



This is how the interface looks like once you successfully pasted the ads for your Adwords PPC campaign.


Perfect, you now have the keywords and ads to complete your campaign! In the end, all you need to make the campaigns live is to post the changes you made from Adwords Editor to your active account in Google AdWords!


There you go, we now have the campaign live in Adwords. In doing so, you just wait for your campaign to kick-in and start generating loads of money.


With an average campaign creation time of 30 minutes, multiplied by hundreds, if not thousands of ad groups, you would literally have to spend WEEKS creating PPC campaigns. But not anymore as KeywordSpy gives you this valuable Advanced PPC Exporter!

So what are you waiting for? Skip creating a campaign from scratch, cut to the chase, and increase your chances of securing premium ad spots ahead of the rest.

P.S. In case you still have questions about this feature, feel free to do a live chat with our friendly Customer Support representatives or drop an e-mail to support@KeywordSpy.com.

Misspelled Keywords

Grammar teachers would cringe on it. But savvy online businessmen see gold in it. Though not on the correct side of the Queen’s linguistic legacy, a misspelled keyword is an opportunity giver to a person who would like to get visibility in a politically correct linguistic scenario.

For one, misspelled keywords also have their weight in gold. They also have their own CPC, their Search volume and their ROI. Keyword tools will pick them up and assign a value to them, by hook or by crook. Not bad for a “reject”.

Many minds who have taken an SEO tip or two in their life may have utilized a misspelled keyword one way or another. They take into note two factors in utilizing misspelled keywords:

1) People have a tendency to mistype, and therefore enter in a misspelled term. Or in grander, more glorified term: the “human error” phenomenon.

2) Not all people are born Scripps Spelling Bee contenders. There will be people who may have, all their life, known a different spelling of a word. Thus, they type that spelling in.

The careful SEO planner is aware that these factors could actually lead people to results, in lieu of their error. And so misspelled keywords have created opportunities for sites—particularly those overshadowed by related sites which use similar keywords—to be visible for an otherwise, cringe-worthy spelled word.

Take for example, the keyword “dog food”. Entering it into KeywordSpy 3.0 would reveal these misspelled keywords:


KeywordSpy Misspelled Keyword results for the “dog food”

All misspellings apparently have a CPC value. And of course, Search Volume. Basing from this graph, we see that people had the tendency to misspell “dog food” as either “dog foo”, “dog fod” or doog food” more than often. On the other side of the spectrum are terms such as “dog food.”

Naturally, we would go for the ones searched more. And the more surprising thing with this is that even if they are misspelled, the searches done for these keywords were enough for them to merit values. The highest CPC belongs to “doog food” at $0.81, but then we see “dog foo”, which has $0.65 in CPC value, slightly has an edge in Profitable Ads, garnering a 3/60 figure, as opposed to doog food with 2 out of 60 ads triggered by the keyword are profitable.

The metric immediately next to it, Affiliate Ads, speaks for itself. Apparently these affiliates know that they can get their pitch across with a misspelling, and they end up accounting for most of the number of profitable ads for each keyword.

A good way to use misspelled keywords is to pick the lower CPC keyword and bet on it. In this case, most keywords are at $0.05, so does this mean that with this low cost, these are great keywords to use?

Wrong. Do not forget the Profitable Ads metric. In this case 12 of the keywords show 0/0, so ads won’t be generated, and your bidding will all be in vain. While if you bid on keyword “dog foo”, 3 ads will be seen for it. To put it simply, you must balance profitability via ads to costs per keyword to ensure that you performed well for a misspelled keyword.

The last important metric to note, which may not really be as important as prior ones, is Last Scan. We can see here that misspellings mostly appeared last June; whereas the more profitable misspellings occurred in September. This metric might have a more catalystic effect, as the recent appearance of the keyword would show that it was a popular misspelling, if there ever was one.

Also, remember with Google & Yahoo you’re more likely to get negative scores, to the dismay of the politically correct minds helming those terms.

The best way to utilize misspellings is to use them organically. One could rank high for them, considering the Search Volume for the terms. For example, using a misspelling in a blog post prominently would help it be seen atop listings for the word. And even if “dog foo” as a spelled word, is off, an idea is communicated once you get unlikely customers whose mistakes in spelling paid off. Making anchor texts out of “dog foo” would up the ante more on your SEO game.

So get the essence of business and start setting yourself apart from the crowd. Learn the value of misspelled keywords and end a lifetime of frustrated attempts to drive worthwhile traffic to your site.


Article submitted by Roi Abundabar, SEO Specialist

Trademark Protection through Ad Research and Tracking

As a PPC advertiser, it is not enough to bid on the right keywords in order to place your ads on search engines. Being able to advertise on the basis of unique keywords is also necessary in order to secure a worthy online traffic.

Imagine a user searching for your product on Google and finding another website’s ad instead. Whether this ad could actually convert that click to a sale is yes another issue. But the fact that you could be losing traffic for people searching for your own trademark does not bode well for you either.

In Google for example, you can file for complaints for advertisers to cease in using your trademarked terms as keyword triggering their ads through their trademark policy. It is just a matter then of searching for which advertisers violating the use of your trademark.

Keyword research tools have a way of tracking trademark use such as with KeywordSpy’s Ad Copy Search feature.


(KeywordSpy Ad Copies Search Results for the trademark: KeywordSpy)

When you search for a term under “Ad Copies”, the tool will then generate ad variations containing the term you have searched that show up on PPC advertisements or search ads. This will allow you to find out if the ads for your brand names represent your company and affiliates only or is being used by other advertisers without your knowledge.

With this, you can not only narrow down who uses your brand name properly, but at the same time find out how your affiliates are promoting your brand as well, allowing you to regulate inappropriate ads that represent your company and product.

Besides searching for trademarks on the ad text, KeywordSpy Tracking also allows you to monitor trademark usage by allowing you to store your brand names and terms for daily monitoring and convenient reporting on possible competitors bidding on your trademarks and using them in their PPC advertising campaigns.


(KeywordSpy Tracking results for the keyword: Windows servers)

Daily monitoring of your keywords through the Tracking system allows you to easily evaluate trademark usage on search ads’ text without having to search for them over and over again on a daily basis.

Bottom line, regulating and protecting your trademark keywords is crucial in terms of search ads as too many advertisers using your brand name could not only cause too much competition for CPC costs but would ultimately lead you to losing traffic for a product you own in the first place.

by Kara Czarina Ochoa, Marketing Consultant