The Advanced PPC Exporter is the new feature of KeywordSpy which dynamically generate campaigns in a format ready to be uploaded in Google AdWords, Yahoo Search Marketing and Microsoft AdCenter Desktop.

This post will teach you how to do the uploading into Google AdWords Editor, as well as how to maximize your usage of the KeywordSpy’s Advanced PPC Export.

Please note that the Advanced PPC Exporter is only available to Research, Professional and Agency members of KeywordSpy and is not currently accessible to Free Trial users. For you to use this feature, it is expected that you have an active Google AdWords account and that you have installed the Google AdWords Editor associated with your AdWords account.

The Advanced PPC export is located either on the Ads or PPC Keywords tabs when performing a Domain search. To export data using this feature, you will need to click the Google icon button  on the left side of the screen.

But of course, it is unlikely that you would like every single ad copy and keywords of a domain to be uploaded into your campaigns, so it is advisable that you filter first the ads and keywords based on certain criteria which you consider are valuable in assessing the most effective ad copy and keyword combinations, before you will actually do the exporting. You can filter either by CPC, Search Volume, Position or ROI.

For this example, I will try to filter first the ones with high ROI.

So I chose to filter the ads and keywords with ROI of more than 117:

After the filtering, that’s the only time that I’ll click the Google icon button and choose “Google Adwords” in the dropdown.

So okay, great, KeywordSpy will then show a pop-up box in which you will need to enter information on some specific fields.

Please note that if there are too many results which cannot be displayed in Keyword CSV and Ad CSV box, do not worry, you will still get the data you need and you just have to key in the information on the blank fields.

The fields which need to be filled out are as follows:

Campaign Name – The name you would want to call your PPC Campaign. Example: Berries.com

Ad Group Name – The name you would want to give to your Ad Group. Example: Berries Choco Truffles and Candies

Display URL – This is the URL which you want to appear when users view your ad copies. Example: www.Berries.com

Destination URL – This is the landing URL in which you would want to direct online searches when they click your ads in Google. Example: www.Berries.com/aff=keywordspy

My Bid Amount – This allows you to set your bid price for a given keyword based on some pricing available in the keyword Cost per Click (CPC) column. For example you could try bidding 2 X CPC of every keyword.

Keyword Match Type – The keyword match option determines which Google searches can trigger your ads to appear. Google lets you identify which type of match you want by adding specific punctuations around the keywords. This option allows KeywordSpy to automatically provide the punctuation for you.

The Google AdWords match types are composed of:

1. Broad match – allows your ad to show on similar phrases and relevant variations.
2. Phrase match – allows your ad to show for searches that match the exact phrase.
3. Exact match – allows your ad to show for searches that match the exact phrase exclusively.

Here’s an example output after filling-up the require fields.

Now, it’s time to head into Google Adwords Editor for you to paste the Keyword and Ad CSV.

To paste Keyword CSV results into the Adwords Editor, just Go to the Data Menu > Add/Update Multiple Keywords, or if you’re already on the Keywords tab, click Make Multiple Changes > Add/Update Multiple Keywords, and start copy-pasting the data of the Keyword CSV file that you got from KeywordSpy in the blank space provided by Adwords Editor’s Add/Update Multiple Keywords section.

Once you have your keywords pasted. Just click the Next button, followed by the Finish button.

This is how the interface looks like once you successfully pasted the keywords for your Adwords PPC campaign:

We’re now done with posting the Keyword CSV. Now, it’s time to paste the Ads CSV.

To paste Ad CSV results into the AdWords Editor, just Go to the Data Menu > Add/Update Multiple Text Ads, or if you’re already on the Text Ads tab, click Make Multiple Changes > Add/Update Multiple Text Ads and start copy-pasting the data of the Ad CSV file that you got from KeywordSpy.

Once you have your Ads pasted. Just click the Next button, followed by the Finish button.

This is how the interface looks like once you successfully pasted the ads for your Adwords PPC campaign.

Perfect, you now have the keywords and ads to complete your campaign! In the end, all you need to make the campaigns live is to post the changes you made from Adwords Editor to your active account in Google AdWords!

There you go, we now have the campaign live in Adwords. In doing so, you just wait for your campaign to kick-in and start generating loads of money.

With an average campaign creation time of 30 minutes, multiplied by hundreds, if not thousands of ad groups, you would literally have to spend WEEKS creating PPC campaigns. But not anymore as KeywordSpy gives you this valuable Advanced PPC Exporter!

So what are you waiting for? Skip creating a campaign from scratch, cut to the chase, and increase your chances of securing premium ad spots ahead of the rest.

P.S. In case you still have questions about this feature, feel free to do a live chat with our friendly Customer Support representatives or drop an e-mail to support@KeywordSpy.com.

Tags: How to use the advanced PPC exporter of KeywordSpy, upload campaigns to Google Adwords

This entry was posted on Saturday, May 22nd, 2010 at 12:44 am and is filed under Keyword Research, Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.