Website content as well as search ads do not always work for a long period of time. Trends and new topics come and go, making it important to not just set up an effective website promotional campaign but also making your marketing a timely strategy.
Keep yourself updated with the latest keywords in your niche. You can look at what your competitors are currently advertising on and what keywords their ads are showing up for and see if that’s worth improving your campaign on. If a keyword or given ad copy can be effective for one advertiser or website, you may want to consider including the same on your own strategy and developing the idea to fit your own.
Besides information from other websites, you can also look into related keywords that could benefit your search ads and even your SEO strategies. KeywordSpy now has a Related Keywords feature that allows you to search for a particular keyword you are using and collect other keywords in connection with your search.
Searching for the keyword "affordable life insurance" for example, will return 1,000 associated terms. Considering the keyword "affordable life insurance" has a high average of Cost per Click of $21.31, looking for other keywords that resemble this would probably be a good alternative.
If you have a particular budget in mind, you can filter information based on the cost that would suit your campaign and start from there. This would allow you to concentrate on potential keywords that have a quality search volume but do not risk much on cost per click.
By looking for associated keywords, you can be sparing your campaign from costly PPC advertisements by looking into less expensive bid opportunities that would nonetheless generate a quality amount of traffic and is at the same time triggering profitable ads.
Even if you are not involved in paid search advertisements, looking for related keywords that accumulate a great number of searches on search engines, though generating high bid costs, could also do your website content and link building campaigns some great amount of good.
Since you will not be investing CPC costs through SEO, considering related keywords with these statistics can also be done, keeping in mind of course, the possible Search Results or organic competition in the Organic or Natural ranking arena as well.
Article written by Kara Czarina Ochoa