One of the more notable features of KeywordSpy Tracking is its watch list. Such a feature was implemented to keep a close watch on the competitors and keywords in a fully-functional campaign.

The KeywordSpy Tracking Watch List for domains can be created when the campaign itself is to found up and running, as you can only identify the competitor domains via the keyword list you put in your campaign. (Some have cited this technique as insightful, as your true SEO competitors are definitely the ones using similar keywords. You both compete for your position in lieu of these keywords, therefore you compete for the visibility based on the same set of words.)

Knowing that we can plot out our campaign by noting the necessary domains and keywords, we have the opportunity to create a tight campaign on our keyword tracking tool. And instead of going through all of the domains in the Campaign once it is established, you only need to access it itself, whether on the main campaign page or the Watch List tab of the campaign.

The watch list is also flexible: you can choose which campaigns to retain or remove at any time. If you feel that a campaign is not working out as strong as it used to, you can remove it with ease from the Watch List; and add a new one, either from the Competitors Tab (for the Domains Watch List) or Keywords Tab (for the Keywords Watch List).

For example, we see this domain not showing favorable results for Campaign Coverage and Campaign Position for one week now:

Instead of spending time on our keyword tool trying to get to the domain for less-than stellar data, we can remove that for now, and add a new domain in its stead.

In another case, suppose the keyword is not performing well, i.e. it fails to produce figures for Cost/Click, Clicks/Day and so on:

With just the click of a button, we can remove that entry and replace it with another, better-performing keyword. Then we can resume going about a tight campaign.

The above situations are but a couple of ways a watch list in a keyword tracking tool can aid in a fruitful monitoring campaign. Efficiency is key to an upstanding market research strategy, and the best keyword tools around make note of this.

Article Written by Roi Abundabar

Many website owners are mindful of the performance over time of their websites, and those who have established their names in the industry have a superior working knowledge of this. They know that as much as webmaster tools from search engines report a different ranking per day for their website, they would like to catch up.

Tracking your competitors would help you keep a mindful eye over the industry, and the keywords that could be used. And considering that net trends are among the most fickle, yes, it will change quicker than the latest taste for cars. People have gotten more active on their Adwords and webmasters tools than they have used to, and wily online businessmen have no choice but to keep up and utilize these growing tools of the trade.

You too should also be able to note the keywords rank per day. It can be seen in keyword tool analysis that there are keywords that are high up on some days, but low on other days. As an analyst, this is important to consider, especially if you are making careful note of the keywords you yourself would use in your own campaign.

Weighing the average with the single figures, you get to see both the bigger picture and the detailed view of the situation. Overall, this will contribute to a balanced campaign, and a chance to keep up with, or even surpass, your competitors.

Let’s take, for example, the PPC keyword performance for the domain 18in4.com for the keyword “weight loss”, as derived from KeywordSpy Tracking:

We can see from this isolated graph on KeywordSpy Tracking that the domain 18in4.com is wildly fluctuating in performance for this keyword on the search engines. The position has gone from highs of 14 and 15, to lows of 45 and 34 for the period between January 18 to February 2; with an average performance ad position of around 30. In lieu of this, the keyword “weight loss” is an average, but not-so-stellar position performer for a keyword, and if it doesn’t shape up in succeeding days, is disposable. (But remember, you also have to consider this keyword in the context of the other keywords in your Tracking list. A good way to determine a tight keyword list is collecting the basic Tracking data for each keyword, and weighing them against each other with their metrics.)

Lastly, when doing keyword tracking selections for your PPC and SEO campaigns, it is important to note the daily habits of your competitors. It pays if you get a good team to work on the overall SEO for the website, and make it always go for maximum exposure at an inexpensive budget.

To sum it all up, the concept of Keyword Performance Over Time should remind us that keeping yourself up on your tiptoes is important, as you have to keep up with what is going on in your world. And a healthy advantage is yours once you have the keyword tool to facilitate this.

Article Written by Roi Abundabar