The Big Help A Watch List Can Do For Your SEM Competitive Tracking

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One of the more notable features of KeywordSpy Tracking is its watch list. Such a feature was implemented to keep a close watch on the competitors and keywords in a fully-functional campaign.

The KeywordSpy Tracking Watch List for domains can be created when the campaign itself is to found up and running, as you can only identify the competitor domains via the keyword list you put in your campaign. (Some have cited this technique as insightful, as your true SEO competitors are definitely the ones using similar keywords. You both compete for your position in lieu of these keywords, therefore you compete for the visibility based on the same set of words.)

Knowing that we can plot out our campaign by noting the necessary domains and keywords, we have the opportunity to create a tight campaign on our keyword tracking tool. And instead of going through all of the domains in the Campaign once it is established, you only need to access it itself, whether on the main campaign page or the Watch List tab of the campaign.

The watch list is also flexible: you can choose which campaigns to retain or remove at any time. If you feel that a campaign is not working out as strong as it used to, you can remove it with ease from the Watch List; and add a new one, either from the Competitors Tab (for the Domains Watch List) or Keywords Tab (for the Keywords Watch List).

For example, we see this domain not showing favorable results for Campaign Coverage and Campaign Position for one week now:

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Instead of spending time on our keyword tool trying to get to the domain for less-than stellar data, we can remove that for now, and add a new domain in its stead.

In another case, suppose the keyword is not performing well, i.e. it fails to produce figures for Cost/Click, Clicks/Day and so on:

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With just the click of a button, we can remove that entry and replace it with another, better-performing keyword. Then we can resume going about a tight campaign.

The above situations are but a couple of ways a watch list in a keyword tracking tool can aid in a fruitful monitoring campaign. Efficiency is key to an upstanding market research strategy, and the best keyword tools around make note of this.

Article Written by Roi Abundabar

48 Responses to “The Big Help A Watch List Can Do For Your SEM Competitive Tracking”

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