When it comes to optimizing your website for better rankings, quality traffic and increased sales, it would be natural to implore on the right keywords for the right content. But just as profitable such keywords may be, you could also be missing out on misspelled keywords that could generate quite a reliable percentage of visibility for your website and just as they are doing for PPC advertising campaigns.
When working with PPC advertising, misspelled keywords comes as an unexpected but useful factor with the simple principle that "everybody makes mistakes", including your target market. A user can typically type up a search term erroneously or may have known the incorrect spelled search term to be correct to begin with.
That means, regardless of the crime this could be against the English language, or any other language for that matter, misspelled keywords triggering online advertisements can also provide a promising increase in quality traffic, and ultimately conversions. The same principle can be applied in SEO campaigns and Organic rankings.
Taking PPC statistics as an example, misspelled keywords implored in ad campaigns also pull in a considerable amount of Cost per Click. PPC advertisers have the benefit of not just bidding on these keywords but finding out their conversion rates as well. For non-advertisers, the greater advantage comes in taking PPC conversion statistics and applying it organically.
In the example above, the keyword "web hosting" has about 106 misspelled keywords currently being advertised in PPC campaigns, one of which is "wen hosting", a common typographical error. This same keyword is searched for 720 times per month and has about 9 profitable ads out of the 107 online ads bidding on it, but quite a figure in terms of Cost per Click with $6.17. Taking advantage of this information, a website can be optimized organically with this keyword without expending too much cost.
The amount of searches per month is a good measurement in considering misspelled keywords for SEO campaigns. And it’s as easy as throwing "accidental" typos with your content, imploring articles and press releases and even altering a few anchor texts for linkbuilding campaigns. It may look like a stretch, but with the amount of search volumes misspelled keywords generate on a given period, and the amount of PPC advertisers are willing to pay for profitable ads, it’s an opportunity too great to miss.
They say that to be great writer, you must also be a good reader. A writer of books spends his time reading countless written material on his related field to learn and be inspired. The same can be said when it comes to writing an ad copy.
1. Keep it simple: Online advertisements have minimal exposure. From the moment an ad is seen by a consumer, it only has a few seconds to convince him that the product or service is worth buying, if anything, worth learning more about.
Using clear and simple words are more effective than forcing your reader to consult a dictionary or a different ad altogether. Given the competitive field of internet advertising, it is easy to lose a buyer to a more understandable and less complicated ad.
It is a must to use proper spacing, punctuation, grammar and spelling in your ads. The practice of SMS-speak such as “flowers 4 sale” is not acceptable in most online advertising networks such as Adwords. Likewise, the frequent use of the same terms or capitalized words and exclamation points to draw attention such as “BUY NOW!!!” and “free free free!” is not permitted.
2. Answer the call: Online marketing has the goal to generate sales, but its primary objective is to reach the market first. Looking at the consumer’s point of view, a searcher comes to a search engine for a solution to a problem and not to be impressed by sales talk.
At first glance of an ad, consumers are less likely to wonder about your company motto or how long you have been in operation. Prospective clients are looking for answers to their current problem and not sales pitch. Focus on responding to the market need instead of communicating yours.
3. Have an audience of one: Advertisement copies entail targeting a specific market to communicate your business to. But consumers click on a particular ad copy when the ad speaks to their particular need. Write an ad copy to take action on one particular consumer’s need and how you can solve that problem.
Do not offer something in an advertisement that cannot be verified or obtained in your landing page. If you are offering a discounted deal for a product or service, ensure that the package can easily be seen in your landing page when the consumer clicks on your ad. False advertising will not get your ad copy approved.
4. Avoid doing an exact clone of an ad copy: Viewing ad copies from other advertisers or websites give you an idea of how they market their product. But this is based on their campaign, their own set of keywords and their own goals.
Copying an entire ad may not be a good idea especially when your marketing strategy is not the same as your competitor. You also risk copyright infringement when you unknowingly use company trademarks without due authorization.
You can look into an advertisement copy, reflect on it, and improve it as it applies to your campaign. Keep in mind that an advertisement can work wonders for one advertiser but could also be detrimental to another.
5. Be reasonably competitive: Outright expression that you are the “best flower delivery service” in your ad requires a verifiable proof of such statement in your landing page. The same goes for competitive claims comparing your products with that of other companies. Establish integrity for your website and your company by declarations of honesty in your ad copies.
The PPC revolution is unstoppable. What once was an exclusive US phenomenon has carried itself onto other English-speaking markets. Even now non-English language countries are riding on the search engine marketing bandwagon.
KeywordSpy™ has always been at the forefront of this revolution. Just fresh after the unveiling of its enhanced UK and Australian services, the world’s leading keyword research tool stages a massive European invasion with the launch of improved services and data for France, Spain, Germany and Italy.
Now, your SEM expertise need not be confined to English-language markets. Whether your competitors have campaigns catering to France, Spain, Germany or Italy; KeywordSpy™ effectively smokes them out and reveals their PPC statistics and tactics.
Some patent pending features to look out for:
Daily scanning of the France, Spain, Germany and Italy PPC markets;
Over 127 million keywords in system;
ROI detection for profitable keywords and ad copy combination;
Full support for 80+ affiliate networks in the France, Spain, Germany and Italy markets;
Customized France, Spain, Germany and Italy-specific statistics.
No other service can offer coverage for these booming European PPC markets like KeywordSpy™ can. With France, Spain, Germany and Italy-specific competitive intelligence from our keyword tool, you’re sure to move in and dominate your competitors’ turfs while they’re not looking.
So, discover the PPC strategies of your French, Spanish, German and Italian competitors before they do yours! Sign up with the new and enhanced KeywordSpy™, and make your mark in the European PPC scene!
The affiliate marketing scene is bigger than ever. With more people wanting to become online vendors, more affiliate networks have sprung up, giving limitless choices on products to promote.
That is why for spying on affiliate keyword and ad strategies, KeywordSpy™ is the top choice. In fact, thousands of affiliate marketers are doing keyword research on KeywordSpy™ daily. Some super affiliates even make $10,000 a day off the information KeywordSpy™ provides! Amazing, isn’t it?
And now — with 80 plus affiliate networks in its reach — KeywordSpy™ has become the definitive tool for truly complete affiliate information.
Watch these videos to get started and make the most out of your KeywordSpy™ membership.
An Overview of KeywordSpy™ Research
Know the features that make KeywordSpy™ Research 3.0 an incredible search advertising intelligence tool.
Get a peek on what kind of data you will get when you do the Domain, Keyword, Destination URL, Ad Copy and Affiliate Research. Also, check where the Top Lists reports are located, for you to know the best sites and keywords, based on different search advertising categories, such as Top Paid Ad Spenders, Keywords with Highest Clicks per Day, and Sites with the Largest Change in Number of Keywords.
Searching for a Site or Domain
Inside KeywordSpy™ Research 3.0 is the Domain searching option which is great in getting information about your domain or even your competitors’ websites.
By doing the Domain Search, you can unveil site statistics such as Daily Ad Budget, Clicks per Day and Ad Position of a domain. You can even see all the keywords, ad copies, sub-domains and competitors in both PPC and Organic landscape that comprise a site’s search advertising activities.
Using the Keyword Search Option
Whether you need to find good keywords for your latest SEO campaign, or you’re trying to find the most profitable keywords for your PPC campaign, the KeywordSpy™ “keyword search” option is the perfect tool.
The keyword search feature will let you unveil misspelled keywords, related keywords, ad copies, and both PPC and Organic competitors for a keyword. It’s an extremely powerful feature that will allow you determine exactlywhich keywords are going to help your business and which you can expect to get the greatest return on investment, before you invest your time and money in search advertising.
Understanding the Destination URL Search
KeywordSpy™ comes with a new and powerful feature called the “Destination URL Searchh”. Whether you’re searching on your competitors, trying to reverse engineer a landing page strategy, or even looking for specific affiliates, you can use the Destination URL search to accomplish your most needed research tasks.
It is the favourite KeywordSpy™ feature of affiliates, as it allows them to search by affiliate network, product IDs, affiliate keywords, or even combination of all these. It covers data from over 80 affiliate networks, making sure that you get your affiliate research complete.
Searching for Ad Copies
The KeywordSpy™Ad Copy search is a flexible searching option which allows you to find any PPC ads which contain your specified keywords, domain, or a combination of both.
This is a helpful searching feature if you want to brainstorm in writing ads for your PPC campaigns by seeing other advertisers’ ads. The ad copies are also being gauged with different metrics such as ROI, Position and Search Volume, for you to easily identify, which among the ad copies are the effective ones and which are not.
Doing the Advanced Affiliate Research
One of the great things that you can use your KeywordSpy™ account for is to do an advanced affiliate research. You can do this by entering the following in the Destination URL search option:
*Search by product ID (e.g. records2)
*Search by affiliate ID (e.g. opus3)
*Search by affiliate network string (e.g. ClickBank)
*Search by combination of a product ID, affiliate ID and affiliatenetwork
You can even do the keyword search and filter ad results by affiliate networks.
By doing any of the affiliate searching option, you can easily reverse engineer successful affiliates’ strategy by finding their landing pages, ad copies and product offers.
Using the Keyword and Domain Categories
KeywordSpy™ generously provides business categories in which keywords or competitors belong to. You can drilldown to different categories and see the results that KeywordSpy™ indexed for a certain domain or keyword.
The KeywordSpy™ Categories section is a great place to start your market research and reports. It will show you possible competitors, sister sites and related keywords to the site you want to analyze. It is going to help you get a better idea if you want to approach a better strategy in offsetting your competitors so that you can improve your online business.
Market Research with KeywordSpy™
Learn how KeywordSpy™ users do comprehensive keyword research, market research and affiliate research in KeywordSpy™, using a case study. This will help you take the direction you should go to with your own product and see the directions in which affiliates go to in promoting different products.
There are so many features inside KeywordSpy™, and sure enough, you will going to find your own method that works well – a method that will help you to effectively improve your business, lower your cost, and break sales barriers you never thought would be possible.
Competition Research with KeywordSpy™
Your KeywordSpy™ membership comes with a sophisticated set of tools to allow you to do complex competition research.
Most probably, in your initial market research, you already have a list of strong competitors that you know you will be up against in your business. By doing the domain search, KeywordSpy™ will let you discover both the strengths and weaknesses of the competition so you can find advanced strategies to approach the market.
Among the data of the competitors that you can uncover includes their:
*Daily Ad Budget
*Keyword and Ad Copy Combinations
*Sub-domains; and
*Organic keywords to analyze their organic efforts
In this video, you’ll also learn how to filter the different metrics in the KeywordSpy™ result pages as well as easily interpret the data you are seeing. This way, you can accomplish your most needed competitive intelligence so you can take your business a level ahead of the competition.
Saving and Exporting Results
KeywordSpy™ makes it incredibly easy to save and download the results you are getting for your searches.
We currently implement the “what you filter is what you export” rule in downloading data. This allows for efficient exporting of keywords by allowing you to first filter the results that you want to export, and download them in Excel or CSV format.
KeywordSpy™ Tracking
KeywordSpy™ SEO / PPC Plugin
Understanding the ROI Metric
One of the advanced and accurate metrics inside KeywordSpy is the ROI.
ROI (Return on Investment) is an extrapolated profitability metric computed by the KeywordSpy to gauge how effective an ad is based on two factors: the length of time the ad is running and the frequency of time the ad was seen in search engines.
The maximum ROI of an ad can be equal to the number of days it has been displayed online. It can be adjusted through the member’s “Account” page for you to set what ROI you would consider to be profitable in relation to your campaigns.
In turn, ROI numbers higher than the value you will set will reflect as a green bar on your search results, and gray for lesser values, making it easier for you to evaluate between profitable and non profitable ads and keywords.
Advanced Sorting Metrics
This video covers basic training of the different sorting and filtering options that users can do in different KeywordSpy metrics. It will also inculcate the importance of sorting desired data before exporting or downloading the data into CSV or Excel format.
A very valuable tool that will address your need to filter and get the exact data you need for your online campaigns.
Affiliate Case Study
The affiliate marketing scene is bigger than ever. With more people wanting to become online vendors, more affiliate networks have sprung up, giving limitless choices on products to promote.
That is why for spying on affiliate keyword and ad strategies, KeywordSpy is the top choice. In fact, thousands of affiliate marketers are doing keyword research on KeywordSpy™ daily.
This video covers a sample situation or case study on how affiliate marketers use the KeywordSpy affiliate data in doing product research among the affiliate networks that KeywordSpy supports.
SEO / PPC Plugin
The KeywordSpy SEO / PPC Plugin is a Free Mozilla Firefox and Internet Explorer extension, aimed primarily at helping advertisers, webmasters & SEO analysts to do their PPC & SEO research right from their browser.
The revolutionary plugin changes the way advertisers do their keyword research & competitor tracking while browsing on Google & Yahoo in Real-Time.
Watch this video and see for yourself how the KeywordSpy SEO/PPC Plugin is very easy to install, safe, stable, fast and valuable!
Affiliate marketing is not an exact science. There is no clear cut solution to everything and there are a lot of ways to get it right. But with a lot of "solutions" out there, there are also dozens of ways to get it wrong. Try avoiding these crucial mistakes:
Promoting Too Many Products. True enough, there are a lot of products to choose from. But that does not mean you have to pick every product imaginable just to generate sales.
Take this affiliate, for example, he can be seen as only focusing his efforts on one product. You can look through tools to get the products you can easily sell but trying to sell them all can be quite a challenge. And even worse when you try to sell so much in one landing page. Select a niche you can understand very well and therefore can focus your efforts on is your best bet when you start out.
Ignoring Yahoo! and Bing. Yes, Google is so cool. But everybody else thinks so too. If there is an opportunity to sell through other means of advertising, you will be a fool to keep ignoring it.
Not Maximizing Your Landing Page. Sending traffic straight to the merchant website without properly guiding your visitors is sending them without warning as to what to do or expect from the page. From ad to page, if they don’t see what they need at first glance, they will leave and you can say goodbye to your commissions.
Your landing page acts as the bridge between the customer and the merchant site so lead them well. Let your landing page be informative and focused on providing solutions and information that customers need instead of just establishing selling points that might turn off visitors.
Don’t overdo it with the flashy banner ads, it confuses visitors and irritates them, drawing the conclusion that you’re just another seller. Text links generate a better response whereas banners and graphics also slow down your website.
Not Having The List. The list refers to your list of leads. Generate a list of your niche and frequent visitors to have a constant market to divert your marketing campaign. Remember, affiliate marketing also comes in professional and informative email marketing (not spam). So offer regular email newsletters or free articles about your products and website and collect possible leads. Don’t forget to safe guard their information while you’re at it.
Avoiding Split Testing. With dozens of ads provided for by keyword tools. Blindly copying these ads may not go so well for you. They do work depending on how they are advertised; it’s not just about the copy itself.
Improve these ads and split test them once every few weeks to see which would work better at a given schedule. You get samples of these ads but you can always do better by improving and developing your own proven effective copies.
