Reasons Why The KeywordSpy Tracking Tool Is Flexible

KeywordSpy Tracking Tool is one of the more flexible keyword tools you’ll ever encounter. Here we shall enumerate why the Tracking Tool is flexible.

  1. It lets you add and delete keywords which seem not to be working.

Whenever you see that there are keywords in your campaign that are not working out for you, the KeywordSpy Tracking Tool comes to your rescue and provides you with alternative keywords you could use.

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In the example above, you can see that the keywords “buy web site domain name”, “buy an internet domain”, and “buy strange domain name starting with a” are not registering an Average CPC and Average Clicks Per Day. If the trend continues, it might be better to remove them, and replace them with other keywords. There is a “Remove” button at the lower left, which you can use to remove irrelevant keywords after checking the box next to them.

Conversely, you can add keywords either by a) selecting the Add/Edit button, as pointed out by the orange circle; or b) going to the Keyword Suggestion Tool and adding keywords from there, as shown in the screenshot below.

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We see here that there are profitable keywords that we have not included in our campaign. For example, keyword “domain names” has high numbers for both Average CPC and Average Clicks/Day, with figures of 15.22 and 421, respectively.

Thus, in going to the KeywordSpy Tracking Suggestion Tool, you find out that it also lets you discover keywords that you never thought would be profitable. KeywordSpy does this by scouring the domains for their other keywords even as they track the keywords you yourself have put in the system.

Again, another note: In looking for keywords to add to your list; you have to choose the ones that are related the most to your business. Choosing a somewhat unrelated keyword would make the system go awry by diverting to domains that may no longer be related to your business the next time KeywordSpy Tracking scours the system.

2. It can let you track countries and search engines of your choice, and not limit itself

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You have a choice of range with the KeywordSpy Tracking Tool on what countries you would like to include in your campaign—over 30 countries, as a matter of fact.

Also, KeywordSpy Tracking is pretty much relative to the scope of each of the search engines in the respective territories they cater to.

The four countries where all the search engines are covered (US, UK, Canada and Australia) have had significant inroads into PPC, as well as SEO for these industries, so the range makes it logical for this setup.

So if you are planning on flexing your business muscles beyond your own borders, KeywordSpy, as a keyword tool, can serve you a great deal with data that its competitors can only drool at.

 

3.  Its statistics give you what you need, at the time you need it.

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Average CPC and Average Clicks per Day are the most vital PPC stats for keyword research. These are the industry benchmarks for sizing up a keywords potential for its inclusion in a campaign. Keywords, just like a bazooka gun, will be useless if you fire them just for their sake. But if they are used wisely, they will be able to hit the target, and with great impact.

In lieu of this, KeywordSpy Tracking makes sure to give you a frequent update of these particular statistics.

4. It updates you daily: one of the fastest rates among its competitors.

The daily nature of the campaign allows it to give you the most up-to-date data; which ranks high up with the best in the industry. With such round-the-clock attention to detail, you need not worry about the data being outdated, and you can have time for other aspects of your life.

Knowing all these pointers, we can now be guided in our keyword research and tracking, while enjoying one of the more flexible environments around. After all, technology is there to aid us and give us reprieve to live the lives we desire, and not to confuse us more.

On that last statement alone, KeywordSpy fits the bill.

Article written by Roi Abundabar

The Big Help A Watch List Can Do For Your SEM Competitive Tracking

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One of the more notable features of KeywordSpy Tracking is its watch list. Such a feature was implemented to keep a close watch on the competitors and keywords in a fully-functional campaign.

The KeywordSpy Tracking Watch List for domains can be created when the campaign itself is to found up and running, as you can only identify the competitor domains via the keyword list you put in your campaign. (Some have cited this technique as insightful, as your true SEO competitors are definitely the ones using similar keywords. You both compete for your position in lieu of these keywords, therefore you compete for the visibility based on the same set of words.)

Knowing that we can plot out our campaign by noting the necessary domains and keywords, we have the opportunity to create a tight campaign on our keyword tracking tool. And instead of going through all of the domains in the Campaign once it is established, you only need to access it itself, whether on the main campaign page or the Watch List tab of the campaign.

The watch list is also flexible: you can choose which campaigns to retain or remove at any time. If you feel that a campaign is not working out as strong as it used to, you can remove it with ease from the Watch List; and add a new one, either from the Competitors Tab (for the Domains Watch List) or Keywords Tab (for the Keywords Watch List).

For example, we see this domain not showing favorable results for Campaign Coverage and Campaign Position for one week now:

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Instead of spending time on our keyword tool trying to get to the domain for less-than stellar data, we can remove that for now, and add a new domain in its stead.

In another case, suppose the keyword is not performing well, i.e. it fails to produce figures for Cost/Click, Clicks/Day and so on:

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With just the click of a button, we can remove that entry and replace it with another, better-performing keyword. Then we can resume going about a tight campaign.

The above situations are but a couple of ways a watch list in a keyword tracking tool can aid in a fruitful monitoring campaign. Efficiency is key to an upstanding market research strategy, and the best keyword tools around make note of this.

Article Written by Roi Abundabar

The Importance and Nuances of Keyword Performance Over Time

Many website owners are mindful of the performance over time of their websites, and those who have established their names in the industry have a superior working knowledge of this. They know that as much as webmaster tools from search engines report a different ranking per day for their website, they would like to catch up.

Tracking your competitors would help you keep a mindful eye over the industry, and the keywords that could be used. And considering that net trends are among the most fickle, yes, it will change quicker than the latest taste for cars. People have gotten more active on their Adwords and webmasters tools than they have used to, and wily online businessmen have no choice but to keep up and utilize these growing tools of the trade.

You too should also be able to note the keywords rank per day. It can be seen in keyword tool analysis that there are keywords that are high up on some days, but low on other days. As an analyst, this is important to consider, especially if you are making careful note of the keywords you yourself would use in your own campaign.

Weighing the average with the single figures, you get to see both the bigger picture and the detailed view of the situation. Overall, this will contribute to a balanced campaign, and a chance to keep up with, or even surpass, your competitors.

Let’s take, for example, the PPC keyword performance for the domain 18in4.com for the keyword “weight loss”, as derived from KeywordSpy Tracking:

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We can see from this isolated graph on KeywordSpy Tracking that the domain 18in4.com is wildly fluctuating in performance for this keyword on the search engines. The position has gone from highs of 14 and 15, to lows of 45 and 34 for the period between January 18 to February 2; with an average performance ad position of around 30. In lieu of this, the keyword “weight loss” is an average, but not-so-stellar position performer for a keyword, and if it doesn’t shape up in succeeding days, is disposable. (But remember, you also have to consider this keyword in the context of the other keywords in your Tracking list. A good way to determine a tight keyword list is collecting the basic Tracking data for each keyword, and weighing them against each other with their metrics.)

Lastly, when doing keyword tracking selections for your PPC and SEO campaigns, it is important to note the daily habits of your competitors. It pays if you get a good team to work on the overall SEO for the website, and make it always go for maximum exposure at an inexpensive budget.

To sum it all up, the concept of Keyword Performance Over Time should remind us that keeping yourself up on your tiptoes is important, as you have to keep up with what is going on in your world. And a healthy advantage is yours once you have the keyword tool to facilitate this.

Article Written by Roi Abundabar

Tracking by Country: Widen Your Market One Country at a Time

If your online business is within the global market, that is, if you are offering or considering the possibility of taking your products and services internationally on to other regions besides your own, tracking your keywords in different countries has its advantages.

Just as traffic can range geographically, keyword performance, not to mention, competitors can also be different per region. If you are competing for ad and website ranking in the United States, for example, you could be underestimating possible traffic and sales coming from or could come from other countries such as the United Kingdom, Canada, and Australia.

Even if you are already advertising on other regions, do not forget that search terms, trends, and culture vary. That means keeping your campaigns updated with keywords and proper ad content per region is also important.

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For keyword performance, just as keywords and ads’ popularity can be relative depending on the search engine, they could also vary depending on the country. A keyword can be triggering ads for one region but may not be as popular in another. If this keyword can be considered a search term for a country that it is not well advertised on, it may be a good opportunity to consider a bit more advertising efforts for that region.

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Ad Content may also have varieties regionally. Of course, some trends and local occasions may call for keywords and content that can be used for that specific country for advertising.

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Competition also changes from one country to the next. Your Top Competitors may not be the same in the United States as they are in Canada or Australia. Not to mention, these regional competitors may also be ranking for local opportunities that you are not familiar with.

When you are considering PPC advertising more than one country, it is crucial to maintain a monitoring hold on your campaigns and on the market you are engaged into. Being able to stay updated on regional changes will help you make necessary developments for your campaign and save yourself a lot of trouble.

Article Written by KC Ochoa

KeywordSpy™ Tracking: Making Sure You Never Run Out of Keywords

You already have the keywords you want to monitor for possible inclusion in your campaigns, and by using the Research Platform, you have thought them viable. So you go ahead and put them in the KeywordSpy Tracking Tool.

But what if, something happens and all the campaigns change the keywords they are using? What if you’re forced to redo everything from scratch, and, in turn, have to scratch your head in getting search and traffic-friendly keywords in real time?

For those situations, the KeywordSpy Tracking Tool has the domains covered. It indexes all of the keywords of the competitors that are using the keywords you have tracked so that you are given endless choices for bidding and ranking.

Want to know if the keywords for your auto company are holding up?

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You can set them up in your tracking tool, and see how they perform on a daily basis. With just a considerable amount to shell, you make up for it in a worthy investment.

Granted after some time tracking, say a month, the company decides to use different tracking for a month, most of them are still in the game. But you would need to keep up so you don’t lose sight of your hold on the market. Enter the KeywordSpy Tracking 2.0 Suggestion Tool, and other various functions located in the tool.

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You may run out of keyword ideas, but KeywordSpy never does. It has all three major search engines (Google, Yahoo and Bing) and over 30 countries to scour so that you may have an infinite list of keywords when that keyword light bulb in your head starts to flicker.

All of these come in an affordable package, whether as a stand-alone product, or lumped with the KeywordSpy Professional package so you need not worry about running out of keywords and shelling out too much for it.

What sounder investment can you make than with a tool that never sleeps, working day and night, making sure you only get relevant information? And you can get the hang of it.

Testing PPC Campaign Performance with KeywordSpy™ Tracking

by Kara Ochoa

If you are a KeywordSpy Tracking subscriber and have set up your advertising campaign and currently monitoring your keywords. Here’s a quick quiz to test how your campaign is doing.

Where do you stand? With your current keywords, it’s important to know where you stand in comparison to other websites bidding on the same keywords. Depending on the market or industry, you do not have to be on the top position all the time. With competition coming in and out, it is important to know that your ads, no matter how well-written, are getting the right amount of visibility.

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In this case, the Coverage represents visibility of a domain’s PPC Ads on the top rank. If you’re coverage is a bit low, and your ads average position are below 6th rank, you may want to rethink your ad placement. Maybe these competitors are not what you want to go up against on certain periods of the day.

Where can you go? One of the biggest challenges in PPC advertising has to be competition. A saturated market with too much competition leaves minimal opportunity for profit and maximized costs for bids. But it also depends on where your market lies. If you can’t sell by one media, try another. You may want to monitor your keywords and spot where you’re ads are working with proper visibility and where your ads are too flooded with competition that they are not even in the top 10.

image There is also the opportunity to spot where else can you take your keyword and build a different market somewhere else. Everyone knows Google, true. But the internet is fast and with the now re-established Bing, you may want to open your eyes for possible developments in the future. Test a few ads in the new neighborhood and see how they fit. If you’re bidding too high on keywords that is not getting you the visibility you need, you might as well try taking your keywords to a different medium.

Who are your Competitors, TODAY? Again, competition flies in and out faster than you can say "competitive intelligence". Your rival website may not be your closest competition overnight. If you find that their website Coverage is dwindling down they may not be worth watching out for. Then again there are also new competitors to your keywords that may not be getting much search engine screen time but may have challenging keywords and ads you can boost your campaigns with. image

What are your Competitors Doing, TODAY? Given that you have given proper thought to your own product and website, it would not hurt to know what else could be done to improve such strategies.

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Are you aware of other marketing trends that other advertisers are already taking advantage of? There could be profit opportunities lurking with current trends that are mostly seen that you have not considered yet. Improvement is always necessary, especially when such trends work.

What are you doing wrong? Remember, keywords you get from the market are relative. That means they may be working for one website but depending on your other factors like bid costs and competition, they can do some damage as well.

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When a keyword is not performing and you’re still paying for it, its time for pruning.

Done with the quiz? So how well are you really doing?

Key Features of KeywordSpy™ Tracking

Automate away the tasks that are necessary for the analysis of Pay-Per-Click and Organic campaigns in your market, but are nonetheless extremely time and labor-intensive without the aid of KeywordSpy Tracking.clip_image002

Search Engine Top Competitors

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KeywordSpy Tracking enables you to instantaneously view your greatest competitors in Google, Yahoo & MSN. All while KeywordSpy proprietary system performs what would otherwise represent untold hours of labor in the background.

Keyword Analytics and Metrics

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KeywordSpy Tracking offers powerful keyword information that you will not find in any other keyword tools. Additionally, you can sort the results for you to see your desired values in a very handy way.

Ad Copy and Landing Page Intelligence

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In addition to facilitating the creation of high-converting advertisement copies and landing pages, KeywordSpy Tracking also offers the functionality for you to view your competitors’ ad copies and landing page description, title, meta keywords and URLs.

Side-by-side Competitor Strategies

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KeywordSpy Tracking also powerfully shows an environment where you may see a side-by-side comparison on the number of keywords, ads and campaign coverage of your industry competitors.

Keyword Position over Time

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KeywordSpy tracks results over time to determine the decline or incline of your campaign keyword performance which is necessary for keyword profitability analysis.

Additional and Suggested Keywords

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The automated system of KeywordSpy Tracking suggest thousands of keywords to you, and provide you with metrics such as Cost and Click values to determine which of your competitors’ keywords will be the most valuable to your search campaigns.

Keyword Overlap Comparison

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Our comparison page shows unique and common keywords two competing sites have. The application utilizes an interactive Venn diagram, and allows you to identify the similar or different keywords and their respective analytics.

Competitor and Keyword Watch List

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To keep an arsenal of your priority keywords and competitors, KeywordSpy Tracking provides you with the Watch List features, the entries on this page are just one click away when you want to view keyword or site data.

Regular E-mail Alerts

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Your tracking would not be complete without the regular e-mail alerts that KeywordSpy Tracking will sent you whenever it detects new keywords, ad copies and competitors enter your market.

An Overview of KeywordSpy™ Tracking Version 2.0

KeywordSpy Tracking is a powerful web-based campaign monitoring platform, which does a real-time tracking of your online ad campaigns, based on specified keywords, search engines and countries.

It tracks all competitive results into a database, can generate valuable position and analytics, and is able to send on the fly e-mail alerts whenever it detects new keywords, ad copies or new competitors in your market.

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Manually tracking your campaign performance vis-à-vis your greatest online competitors is very hard and time consuming. With KeywordSpy Tracking, you’re guaranteed to generate valuable reports even while you sleep.

 

How It Works, and Why It’s Different?

KeywordSpy Tracking reports go beyond other ad campaign tracking software, as we provide you with both PPC and Organic data which are beneficial in optimizing your SEM and SEO efforts.

We offer the most comprehensive keyword suggestions and analytics; ad copy and landing page intelligence; competitor data and comparison; and a lot more information. These will allow you to view the marketing landscape you are in, for you to create high-performance, cost-efficient ad campaigns in Google, Yahoo! and MSN.

KeywordSpy Tracking intelligently automates much of the requisite but time consuming, tedious and laborious work that is necessary in search marketing intelligence.