How To Create A Solid List Of Keywords To Track

Want to maximize the use of the Tracking module to monitor keyword performance across search engines? Then come up with keyword list that will flesh out the campaign’s most necessary keywords. Here are tips on getting a keyword tracking campaign started with a solid selection of keywords:

  1. Getting the page source off of other sites.

You can start your research the tried-and-tested way, and “break the code” of your competing sites. We know that meta keywords are in essence a website’s SEO keywords, but these keywords also give insight on a site’s PPC campaigns, as they would more than likely be employing those same keywords.

For Firefox, choose the Page Source option to obtain the HTML codes behind the site, and get the meta keywords (as shown below in the red box).

image

Even with the report that meta keywords are not a major consideration of search engines—notably Google—when they are indexing the data for websites on their engines, they are still substantial sources for keywords of your own, and can serve as a guide for your own campaign.

Once the keywords have all been obtained from your competitors, match them all up and look for common terms. The keywords should not be those that all of these sites have; rather consider those that have a high probability of showing up in the lists.

2. Cumulative Tracking List using the SEO Plugin for expedient gathering of data

Since SEO plugins for browsers can allow you to obtain cumulative data for sites on search engines without leaving the site, you can just simply break open and ad copy and get the keywords of websites competitors from that vantage point.

Going back to our search, we notice the Google ads. We decide to take a deeper look at its keywords. Using the KeywordSpy SEO Plugin, we click on the View Keywords link under it to reveal the keywords.

image

You can then go ahead and copy these keywords to your clipboard; and subject them, along with keywords culled from other sites, to further filtering when finalizing your list of keywords to track.

If you would like to see more keywords and metrics, and you have a Professional account, you could look this information up at the KeywordSpy.com itself.

Just in case you do have a Professional account, you may want to use that account to look for a complete list of keywords.

  1. Do your homework, and beef up your list with terms.

Keep yourself updated about the latest trends when it comes to the keywords for your site. You can do this by using the search engines themselves in searching for trends, such as seasonal consumer interests, or even future terms that you think will figure strongly in succeeding SEO and SEM campaigns.

For a more expedient option, you could employ the Keyword Research module of KeywordSpy. Tracking would give you 20 results each time. But if you have a Professional account, you have complete access to the results.

For this case, you can refer to the Related Keywords and Misspelled Keywords for more ideas. Since we’re on the topic of weight loss sites, we could enter the keyword “weight loss” and dig up both related and misspelled keywords that can help in our campaign:

clip_image002

clip_image002[13]

As you may have heard already, even misspelled keywords have their share of searches, so bidding on one of value can be useful.

  1. While the tracking is ongoing, have an openness to suggestions

Formulating the list of keywords doesn’t end with the inputting of keywords for the campaign. As it works in real time, you can continually add more keywords that the system itself indexes from domains where KeywordSpy has tracked the keywords.

On the Tracking module, you can find such keywords from the Keyword Suggestion tab. And you can easily add these to your campaign by checking the corresponding box and clicking on Add to campaign.

image

Once equipped with all the options to have a formidable keyword list for tracking, give yourself a good pat on back: you’ve just earned a ticket to keeping close watch over your competitors.

Article Written by Froilan Abundabar

Right SEO with Wrong PPC Keyword Spellings

When it comes to optimizing your website for better rankings, quality traffic and increased sales, it would be natural to implore on the right keywords for the right content. But just as profitable such keywords may be, you could also be missing out on misspelled keywords that could generate quite a reliable percentage of visibility for your website and just as they are doing for PPC advertising campaigns.

When working with PPC advertising, misspelled keywords comes as an unexpected but useful factor with the simple principle that "everybody makes mistakes", including your target market. A user can typically type up a search term erroneously or may have known the incorrect spelled search term to be correct to begin with.

That means, regardless of the crime this could be against the English language, or any other language for that matter, misspelled keywords triggering online advertisements can also provide a promising increase in quality traffic, and ultimately conversions. The same principle can be applied in SEO campaigns and Organic rankings.

Taking PPC statistics as an example, misspelled keywords implored in ad campaigns also pull in a considerable amount of Cost per Click. PPC advertisers have the benefit of not just bidding on these keywords but finding out their conversion rates as well. For non-advertisers, the greater advantage comes in taking PPC conversion statistics and applying it organically.

clip_image002

(KeywordSpy Results for keyword search: web hosting)

In the example above, the keyword "web hosting" has about 106 misspelled keywords currently being advertised in PPC campaigns, one of which is "wen hosting", a common typographical error. This same keyword is searched for 720 times per month and has about 9 profitable ads out of the 107 online ads bidding on it, but quite a figure in terms of Cost per Click with $6.17. Taking advantage of this information, a website can be optimized organically with this keyword without expending too much cost.

The amount of searches per month is a good measurement in considering misspelled keywords for SEO campaigns. And it’s as easy as throwing "accidental" typos with your content, imploring articles and press releases and even altering a few anchor texts for linkbuilding campaigns. It may look like a stretch, but with the amount of search volumes misspelled keywords generate on a given period, and the amount of PPC advertisers are willing to pay for profitable ads, it’s an opportunity too great to miss.

Article Written by Kara Czarina Ochoa

The Big Help A Watch List Can Do For Your SEM Competitive Tracking

image

One of the more notable features of KeywordSpy Tracking is its watch list. Such a feature was implemented to keep a close watch on the competitors and keywords in a fully-functional campaign.

The KeywordSpy Tracking Watch List for domains can be created when the campaign itself is to found up and running, as you can only identify the competitor domains via the keyword list you put in your campaign. (Some have cited this technique as insightful, as your true SEO competitors are definitely the ones using similar keywords. You both compete for your position in lieu of these keywords, therefore you compete for the visibility based on the same set of words.)

Knowing that we can plot out our campaign by noting the necessary domains and keywords, we have the opportunity to create a tight campaign on our keyword tracking tool. And instead of going through all of the domains in the Campaign once it is established, you only need to access it itself, whether on the main campaign page or the Watch List tab of the campaign.

The watch list is also flexible: you can choose which campaigns to retain or remove at any time. If you feel that a campaign is not working out as strong as it used to, you can remove it with ease from the Watch List; and add a new one, either from the Competitors Tab (for the Domains Watch List) or Keywords Tab (for the Keywords Watch List).

For example, we see this domain not showing favorable results for Campaign Coverage and Campaign Position for one week now:

image

Instead of spending time on our keyword tool trying to get to the domain for less-than stellar data, we can remove that for now, and add a new domain in its stead.

In another case, suppose the keyword is not performing well, i.e. it fails to produce figures for Cost/Click, Clicks/Day and so on:

image

With just the click of a button, we can remove that entry and replace it with another, better-performing keyword. Then we can resume going about a tight campaign.

The above situations are but a couple of ways a watch list in a keyword tracking tool can aid in a fruitful monitoring campaign. Efficiency is key to an upstanding market research strategy, and the best keyword tools around make note of this.

Article Written by Roi Abundabar

The Importance and Nuances of Keyword Performance Over Time

Many website owners are mindful of the performance over time of their websites, and those who have established their names in the industry have a superior working knowledge of this. They know that as much as webmaster tools from search engines report a different ranking per day for their website, they would like to catch up.

Tracking your competitors would help you keep a mindful eye over the industry, and the keywords that could be used. And considering that net trends are among the most fickle, yes, it will change quicker than the latest taste for cars. People have gotten more active on their Adwords and webmasters tools than they have used to, and wily online businessmen have no choice but to keep up and utilize these growing tools of the trade.

You too should also be able to note the keywords rank per day. It can be seen in keyword tool analysis that there are keywords that are high up on some days, but low on other days. As an analyst, this is important to consider, especially if you are making careful note of the keywords you yourself would use in your own campaign.

Weighing the average with the single figures, you get to see both the bigger picture and the detailed view of the situation. Overall, this will contribute to a balanced campaign, and a chance to keep up with, or even surpass, your competitors.

Let’s take, for example, the PPC keyword performance for the domain 18in4.com for the keyword “weight loss”, as derived from KeywordSpy Tracking:

clip_image002

We can see from this isolated graph on KeywordSpy Tracking that the domain 18in4.com is wildly fluctuating in performance for this keyword on the search engines. The position has gone from highs of 14 and 15, to lows of 45 and 34 for the period between January 18 to February 2; with an average performance ad position of around 30. In lieu of this, the keyword “weight loss” is an average, but not-so-stellar position performer for a keyword, and if it doesn’t shape up in succeeding days, is disposable. (But remember, you also have to consider this keyword in the context of the other keywords in your Tracking list. A good way to determine a tight keyword list is collecting the basic Tracking data for each keyword, and weighing them against each other with their metrics.)

Lastly, when doing keyword tracking selections for your PPC and SEO campaigns, it is important to note the daily habits of your competitors. It pays if you get a good team to work on the overall SEO for the website, and make it always go for maximum exposure at an inexpensive budget.

To sum it all up, the concept of Keyword Performance Over Time should remind us that keeping yourself up on your tiptoes is important, as you have to keep up with what is going on in your world. And a healthy advantage is yours once you have the keyword tool to facilitate this.

Article Written by Roi Abundabar

Tracking by Country: Widen Your Market One Country at a Time

If your online business is within the global market, that is, if you are offering or considering the possibility of taking your products and services internationally on to other regions besides your own, tracking your keywords in different countries has its advantages.

Just as traffic can range geographically, keyword performance, not to mention, competitors can also be different per region. If you are competing for ad and website ranking in the United States, for example, you could be underestimating possible traffic and sales coming from or could come from other countries such as the United Kingdom, Canada, and Australia.

Even if you are already advertising on other regions, do not forget that search terms, trends, and culture vary. That means keeping your campaigns updated with keywords and proper ad content per region is also important.

image

For keyword performance, just as keywords and ads’ popularity can be relative depending on the search engine, they could also vary depending on the country. A keyword can be triggering ads for one region but may not be as popular in another. If this keyword can be considered a search term for a country that it is not well advertised on, it may be a good opportunity to consider a bit more advertising efforts for that region.

clip_image007clip_image009

Ad Content may also have varieties regionally. Of course, some trends and local occasions may call for keywords and content that can be used for that specific country for advertising.

image

Competition also changes from one country to the next. Your Top Competitors may not be the same in the United States as they are in Canada or Australia. Not to mention, these regional competitors may also be ranking for local opportunities that you are not familiar with.

When you are considering PPC advertising more than one country, it is crucial to maintain a monitoring hold on your campaigns and on the market you are engaged into. Being able to stay updated on regional changes will help you make necessary developments for your campaign and save yourself a lot of trouble.

Article Written by KC Ochoa

Ad Copywriting by Example

They say that to be great writer, you must also be a good reader. A writer of books spends his time reading countless written material on his related field to learn and be inspired. The same can be said when it comes to writing an ad copy.

1. Keep it simple: Online advertisements have minimal exposure. From the moment an ad is seen by a consumer, it only has a few seconds to convince him that the product or service is worth buying, if anything, worth learning more about.

clip_image002

Using clear and simple words are more effective than forcing your reader to consult a dictionary or a different ad altogether. Given the competitive field of internet advertising, it is easy to lose a buyer to a more understandable and less complicated ad.

It is a must to use proper spacing, punctuation, grammar and spelling in your ads. The practice of SMS-speak such as “flowers 4 sale” is not acceptable in most online advertising networks such as Adwords. Likewise, the frequent use of the same terms or capitalized words and exclamation points to draw attention such as “BUY NOW!!!” and “free free free!” is not permitted.

2. Answer the call: Online marketing has the goal to generate sales, but its primary objective is to reach the market first. Looking at the consumer’s point of view, a searcher comes to a search engine for a solution to a problem and not to be impressed by sales talk.

clip_image004

At first glance of an ad, consumers are less likely to wonder about your company motto or how long you have been in operation. Prospective clients are looking for answers to their current problem and not sales pitch. Focus on responding to the market need instead of communicating yours.

3. Have an audience of one: Advertisement copies entail targeting a specific market to communicate your business to. But consumers click on a particular ad copy when the ad speaks to their particular need. Write an ad copy to take action on one particular consumer’s need and how you can solve that problem.

clip_image006

Do not offer something in an advertisement that cannot be verified or obtained in your landing page. If you are offering a discounted deal for a product or service, ensure that the package can easily be seen in your landing page when the consumer clicks on your ad. False advertising will not get your ad copy approved.

4. Avoid doing an exact clone of an ad copy: Viewing ad copies from other advertisers or websites give you an idea of how they market their product. But this is based on their campaign, their own set of keywords and their own goals.

Copying an entire ad may not be a good idea especially when your marketing strategy is not the same as your competitor. You also risk copyright infringement when you unknowingly use company trademarks without due authorization.

You can look into an advertisement copy, reflect on it, and improve it as it applies to your campaign. Keep in mind that an advertisement can work wonders for one advertiser but could also be detrimental to another.

5. Be reasonably competitive: Outright expression that you are the “best flower delivery service” in your ad requires a verifiable proof of such statement in your landing page. The same goes for competitive claims comparing your products with that of other companies. Establish integrity for your website and your company by declarations of honesty in your ad copies.

Article Written by Kara Ochoa

Affiliate Marketing from Scratch: No Website No Problem

When it comes to starting out as an affiliate marketer, the most common hindrance is a website. Many new to affiliate marketing stumbles from the fact that unlike well-known super affiliates they do not own a website to start selling in the first place. It can be quite intimidating, but it really is an easy task to overcome. Yes, you can sell from scratch.

There are affiliate marketer’s whose primary selling point is through PPC advertising, that is, placing and paying for ads on the search engines and having a website for several landing pages for those ads. If you don’t have the means to reach to this medium, you can start small by focusing on your organic efforts.

First, the product: Almost all affiliate products can be targeted from what the current trend is to what is familiar. It is mostly free to join affiliate programs in networks like Clickbank and KeywordSpy. If you’re just getting started, choose a product that’s already known to you and thus would be easier to market. For more tips on this, check out this article on falling for the right affiliate program.

image

Second, the website: There are lots of mediums to start promoting affiliate sites. Blogs are the most common. Wordpress and Blogspot are the commonly used blogs for affiliate marketing and they are easy to use. For webpages there are also Squidoo, Yahoo! Geocites, and Hubpages. Start by registering (for free), then creating your blog or webpage is as easy as following a step by step procedure, and in a few minutes, voila! You are ready.

Do not be intimidated in posting your affiliate links or graphic ads when HTML codes are not really your forte. Blogspot, for example, offers an easy enough process in adding elements into your blog. Go to Layout, add a gadget to the sidebar section of your blog, add an HTML box, and paste your HTML code and save.

image

Templates and free designs online are there to help you set up the overall look of your website. After that, it is all about keeping your blog/website updated with relevant information about your products. Other techniques you can invest your time on to start organic traffic is submitting to directory listings as well as participating in related forums and blogs to link back to your site. Write a informative articles and submit them to article directories to reach out to more audiences and inform them about your blog or website. And absolutely no careless linking to other websites for the sake of backlinks, spamming may give you, and your site, a reputation that would not help your affiliate sales.

Nowadays, you can create and learn almost anything online for free. And I mean ANYTHING. Take this advantage to download ebooks and read about website promotion and affiliate marketing for beginners to get familiar with tools and techniques. Start small but keep learning to master your skills.

Article Written by Kara Ochoa

The KeywordSpy Affiliate: Gets Rewards on Their Own Terms

clip_image001

KeywordSpy Affiliates promote a product that helps others get their own income from the Net. This is done when they get their competitors’ keywords from the keyword tool. So not only do they earn in advertising the product; they also help others earn in a parallel manner.

Yet people, even with the rise of e-business because of the recent recession, have become skeptical in taking on this opportunity. One reason is the online payment scheme, which has been confusing for individuals not familiar with how it is done.

KeywordSpy understands this concern, and has made easy-to-comprehend schemes so that affiliates may have a choice on how they would reap their reward.

clip_image003

KeywordSpy is supported by PayPal, the most trusted name for online payment. Now before you cry foul over the dampened reputation PayPal has gotten due to people’s reports, hold that thought. If you hear of a super affiliate’s success story, most likely the person got their payment from PayPal. And at some point in their promotion, they may have experienced the same hassles in obtaining the payment.

But just all tight problems, it can be resolved and foregone once the payment is properly transferred. With online glitches in payment behind you, you can manage one small step in the direction of becoming one of those who found their fortune on the Web.

clip_image005

Moving on to the discussion of the affiliate program choices of KeywordSpy: the keyword tool itself has an in-house promotion scheme, which is a one-time payment scheme. It already provides on with all the rewards in an instant. (For your information: the payment will vary on the type of product sold: $50 for a Research/Tracking membership sold (which is 80% of a purchase of 89.95); $80 per sale for a Professional membership (which is 70% of a purchase of 139.95).

Such huge amounts will be made available to you instantly, if your referrals of the keyword tool will exceed $100. Instead of a deterrent, however, this should actually encourage you to work harder so you can close more sales in order to claim a bigger commission. In doing so, it will be more fulfilling for you.

Another thing you have to consider: Your percentage is a hefty one, considering it is over 50% of the product you sold. So this is something that should motivate you.

clip_image007

But there may be also those who prefer getting recurring payments. In their case, they may sign up with Clickbank which has partnered up with the most dependable keyword tool. Another trusted online merchant of affiliate, KeywordSpy also made sure to tie up with a vendor who has a wide reach. The affiliate program in Clickbank goes by the name KeywordSpyPro. This commission is offered at a recurring 25% of commission basis, which would work well for people who would like to frequently obtain their pay.

In addition, payments are released every start of the month. If you want to know more about you may email the website at support@keywordspy.com.

With all of these in mind, one needs not hesitate in grabbing this opportunity. After all, it is the most extensive keyword tool out there, so you are promoting a quality product.

For more details, visit this link:

http://affiliate.keywordspy.comclip_image008

 

 

Article Written by Roi Abundabar

KeywordSpy Puts Intelligence Right From Your Browser!

As a valued member, you are entitled to our  downloadable tool – The KeywordSpy™ SEO/PPC Plugin (currently for Firefox browser only).

We can guarantee that you will never see SEO and PPC statistics as powerful as the KeywordSpy™ SEO/PPC plugin from any other program in the Web. It is definitely the new way to view your keywords and competitors right from your browser!

Here’s the download link:

http://labs.keywordspy.com/plugin/?n= 

Installation Instructions:

Step 1: Open your Firefox browser.

Step 2: Click the link above, or copy and paste it to Firefox.

Step 3: Install the software.

To learn more about the KeywordSpy™ SEO/PPC plugin, watch the following video:

http://support.keywordspy.com/videos#keywordspy-seo-ppc-plugin

It’s for FREE, so be sure to get your copy!

KeywordSpy™ Goes to Europe! (enhanced country services launched for France, Spain, Germany & Italy)

The PPC revolution is unstoppable. What once was an exclusive US phenomenon has carried itself onto other English-speaking markets. Even now non-English language countries are riding on the search engine marketing bandwagon.

KeywordSpy has always been at the forefront of this imagerevolution. Just fresh after the unveiling of its enhanced UK and Australian services, the world’s leading keyword research tool stages a massive European invasion with the launch of improved services and data for France, Spain, Germany and Italy.

Now, your SEM expertise need not be confined to English-language markets.  Whether your competitors have campaigns catering to France, Spain, Germany or Italy; KeywordSpy™ effectively smokes them out and reveals their PPC statistics and tactics.

Some patent pending features to look out for:

  • Daily scanning of the France, Spain, Germany and Italy PPC markets;
  • Over 127 million keywords in system;
  • ROI detection for profitable keywords and ad copy combination;
  • Full support for 80+ affiliate networks in the France, Spain, Germany and Italy markets;
  • Customized France, Spain, Germany and Italy-specific statistics.

No other service can offer coverage for these booming European PPC markets like KeywordSpy™ can.  With France, Spain, Germany and Italy-specific competitive intelligence from our keyword tool, you’re sure to move in and dominate your competitors’ turfs while they’re not looking.

So, discover the PPC strategies of your French, Spanish, German and Italian competitors before they do yours! Sign up with the new and enhanced KeywordSpy™, and make your mark in the European PPC scene!