Want to maximize the use of the Tracking module to monitor keyword performance across search engines? Then come up with keyword list that will flesh out the campaign’s most necessary keywords. Here are tips on getting a keyword tracking campaign started with a solid selection of keywords:
- Getting the page source off of other sites.
You can start your research the tried-and-tested way, and “break the code” of your competing sites. We know that meta keywords are in essence a website’s SEO keywords, but these keywords also give insight on a site’s PPC campaigns, as they would more than likely be employing those same keywords.
For Firefox, choose the Page Source option to obtain the HTML codes behind the site, and get the meta keywords (as shown below in the red box).
Even with the report that meta keywords are not a major consideration of search engines—notably Google—when they are indexing the data for websites on their engines, they are still substantial sources for keywords of your own, and can serve as a guide for your own campaign.
Once the keywords have all been obtained from your competitors, match them all up and look for common terms. The keywords should not be those that all of these sites have; rather consider those that have a high probability of showing up in the lists.
2. Cumulative Tracking List using the SEO Plugin for expedient gathering of data
Since SEO plugins for browsers can allow you to obtain cumulative data for sites on search engines without leaving the site, you can just simply break open and ad copy and get the keywords of websites competitors from that vantage point.
Going back to our search, we notice the Google ads. We decide to take a deeper look at its keywords. Using the KeywordSpy SEO Plugin, we click on the View Keywords link under it to reveal the keywords.
You can then go ahead and copy these keywords to your clipboard; and subject them, along with keywords culled from other sites, to further filtering when finalizing your list of keywords to track.
If you would like to see more keywords and metrics, and you have a Professional account, you could look this information up at the KeywordSpy.com itself.
Just in case you do have a Professional account, you may want to use that account to look for a complete list of keywords.
- Do your homework, and beef up your list with terms.
Keep yourself updated about the latest trends when it comes to the keywords for your site. You can do this by using the search engines themselves in searching for trends, such as seasonal consumer interests, or even future terms that you think will figure strongly in succeeding SEO and SEM campaigns.
For a more expedient option, you could employ the Keyword Research module of KeywordSpy. Tracking would give you 20 results each time. But if you have a Professional account, you have complete access to the results.
For this case, you can refer to the Related Keywords and Misspelled Keywords for more ideas. Since we’re on the topic of weight loss sites, we could enter the keyword “weight loss” and dig up both related and misspelled keywords that can help in our campaign:
As you may have heard already, even misspelled keywords have their share of searches, so bidding on one of value can be useful.
- While the tracking is ongoing, have an openness to suggestions
Formulating the list of keywords doesn’t end with the inputting of keywords for the campaign. As it works in real time, you can continually add more keywords that the system itself indexes from domains where KeywordSpy has tracked the keywords.
On the Tracking module, you can find such keywords from the Keyword Suggestion tab. And you can easily add these to your campaign by checking the corresponding box and clicking on Add to campaign.
Once equipped with all the options to have a formidable keyword list for tracking, give yourself a good pat on back: you’ve just earned a ticket to keeping close watch over your competitors.
Article Written by Froilan Abundabar