Trademark Protection through Ad Research and Tracking

As a PPC advertiser, it is not enough to bid on the right keywords in order to place your ads on search engines. Being able to advertise on the basis of unique keywords is also necessary in order to secure a worthy online traffic.

Imagine a user searching for your product on Google and finding another website’s ad instead. Whether this ad could actually convert that click to a sale is yes another issue. But the fact that you could be losing traffic for people searching for your own trademark does not bode well for you either.

In Google for example, you can file for complaints for advertisers to cease in using your trademarked terms as keyword triggering their ads through their trademark policy. It is just a matter then of searching for which advertisers violating the use of your trademark.

Keyword research tools have a way of tracking trademark use such as with KeywordSpy’s Ad Copy Search feature.

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(KeywordSpy Ad Copies Search Results for the trademark: KeywordSpy)

When you search for a term under “Ad Copies”, the tool will then generate ad variations containing the term you have searched that show up on PPC advertisements or search ads. This will allow you to find out if the ads for your brand names represent your company and affiliates only or is being used by other advertisers without your knowledge.

With this, you can not only narrow down who uses your brand name properly, but at the same time find out how your affiliates are promoting your brand as well, allowing you to regulate inappropriate ads that represent your company and product.

Besides searching for trademarks on the ad text, KeywordSpy Tracking also allows you to monitor trademark usage by allowing you to store your brand names and terms for daily monitoring and convenient reporting on possible competitors bidding on your trademarks and using them in their PPC advertising campaigns.

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(KeywordSpy Tracking results for the keyword: Windows servers)

Daily monitoring of your keywords through the Tracking system allows you to easily evaluate trademark usage on search ads’ text without having to search for them over and over again on a daily basis.

Bottom line, regulating and protecting your trademark keywords is crucial in terms of search ads as too many advertisers using your brand name could not only cause too much competition for CPC costs but would ultimately lead you to losing traffic for a product you own in the first place.

by Kara Czarina Ochoa, Marketing Consultant

89 Responses to “Trademark Protection through Ad Research and Tracking”

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