Watch these videos to get started and make the most out of your KeywordSpy^™ membership.

An Overview of KeywordSpy^™ Research

Know the features that make KeywordSpy^™ Research 3.0 an incredible search advertising intelligence tool.

Get a peek on what kind of data you will get when you do the Domain, Keyword, Destination URL, Ad Copy and Affiliate Research. Also, check where the Top Lists reports are located, for you to know the best sites and keywords, based on different search advertising categories, such as Top Paid Ad Spenders, Keywords with Highest Clicks per Day, and Sites with the Largest Change in Number of Keywords.

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Searching for a Site or Domain

Inside KeywordSpy^™ Research 3.0 is the Domain searching option which is great in getting information about your domain or even your competitors’ websites.

By doing the Domain Search, you can unveil site statistics such as Daily Ad Budget, Clicks per Day and Ad Position of a domain. You can even see all the keywords, ad copies, sub-domains and competitors in both PPC and Organic landscape that comprise a site’s search advertising activities.

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Using the Keyword Search Option

Whether you need to find good keywords for your latest SEO campaign, or you’re trying to find the most profitable keywords for your PPC campaign, the KeywordSpy^™ “keyword search” option is the perfect tool.

The keyword search feature will let you unveil misspelled keywords, related keywords, ad copies, and both PPC and Organic competitors for a keyword. It’s an extremely powerful feature that will allow you determine exactly which keywords are going to help your business and which you can expect to get the greatest return on investment, before you invest your time and money in search advertising.

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Understanding the Destination URL Search

KeywordSpy^™ comes with a new and powerful feature called the “Destination URL Searchh”. Whether you’re searching on your competitors, trying to reverse engineer a landing page strategy, or even looking for specific affiliates, you can use the Destination URL search to accomplish your most needed research tasks.

It is the favourite KeywordSpy^™ feature of affiliates, as it allows them to search by affiliate network, product IDs, affiliate keywords, or even combination of all these. It covers data from over 80 affiliate networks, making sure that you get your affiliate research complete.

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Searching for Ad Copies

The KeywordSpy^™ Ad Copy search is a flexible searching option which allows you to find any PPC ads which contain your specified keywords, domain, or a combination of both.

This is a helpful searching feature if you want to brainstorm in writing ads for your PPC campaigns by seeing other advertisers’ ads. The ad copies are also being gauged with different metrics such as ROI, Position and Search Volume, for you to easily identify, which among the ad copies are the effective ones and which are not.

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Doing the Advanced Affiliate Research

One of the great things that you can use your KeywordSpy^™ account for is to do an advanced affiliate research.  You can do this by entering the following in the Destination URL search option:

*Search by product ID (e.g. records2)

*Search by affiliate ID (e.g. opus3)

*Search by affiliate network string (e.g. ClickBank)

*Search by affiliate URL (e.g. http://x.azjmp.com/18sky)

*Search by combination of a product ID, affiliate ID and affiliate network

You can even do the keyword search and filter ad results by affiliate networks.

By doing any of the affiliate searching option, you can easily reverse engineer successful affiliates’ strategy by finding their landing pages, ad copies and product offers.

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Using the Keyword and Domain Categories

KeywordSpy^™ generously provides business categories in which keywords or competitors belong to. You can drilldown to different categories and see the results that KeywordSpy^™ indexed for a certain domain or keyword.

The KeywordSpy^™ Categories section is a great place to start your market research and reports. It will show you possible competitors, sister sites and related keywords to the site you want to analyze. It is going to help you get a better idea if you want to approach a better strategy in offsetting your competitors so that you can improve your online business.

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Market Research with KeywordSpy^™

Learn how KeywordSpy^™ users do comprehensive keyword research, market research and affiliate research in KeywordSpy^™, using a case study. This will help you take the direction you should go to with your own product and see the directions in which affiliates go to in promoting different products.

There are so many features inside KeywordSpy^™, and sure enough, you will going to find your own method that works well – a method that will help you to effectively improve your business, lower your cost, and break sales barriers you never thought would be possible.

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Competition Research with KeywordSpy^™

Your KeywordSpy^™ membership comes with a sophisticated set of tools to allow you to do complex competition research.

Most probably, in your initial market research, you already have a list of strong competitors that you know you will be up against in your business. By doing the domain search, KeywordSpy^™ will let you discover both the strengths and weaknesses of the competition so you can find advanced strategies to approach the market.

Among the data of the competitors that you can uncover includes their:

*Daily Ad Budget

*Keyword and Ad Copy Combinations

*Sub-domains; and

*Organic keywords to analyze their organic efforts

In this video, you’ll also learn how to filter the different metrics in the KeywordSpy^™ result pages as well as easily interpret the data you are seeing. This way, you can accomplish your most needed competitive intelligence so you can take your business a level ahead of the competition.

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Saving and Exporting Results

KeywordSpy^™ makes it incredibly easy to save and download the results you are getting for your searches.

We currently implement the “what you filter is what you export” rule in downloading data. This allows for efficient exporting of keywords by allowing you to first filter the results that you want to export, and download them in Excel or CSV format.

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KeywordSpy^™ Tracking

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KeywordSpy^™ SEO / PPC Plugin

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Understanding the ROI Metric

One of the advanced and accurate metrics inside KeywordSpy is the ROI.

ROI (Return on Investment) is an extrapolated profitability metric computed by the KeywordSpy to gauge how effective an ad is based on two factors: the length of time the ad is running and the frequency of time the ad was seen in search engines.

The maximum ROI of an ad can be equal to the number of days it has been displayed online. It can be adjusted through the member’s “Account” page for you to set what ROI you would consider to be profitable in relation to your campaigns.

In turn, ROI numbers higher than the value you will set will reflect as a green bar on your search results, and gray for lesser values, making it easier for you to evaluate between profitable and non profitable ads and keywords.

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Advanced Sorting Metrics

This video covers basic training of the different sorting and filtering options that users can do in different KeywordSpy metrics. It will also inculcate the importance of sorting desired data before exporting or downloading the data into CSV or Excel format.

A very valuable tool that will address your need to filter and get the exact data you need for your online campaigns.

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Affiliate Case Study

The affiliate marketing scene is bigger than ever. With more people wanting to become online vendors, more affiliate networks have sprung up, giving limitless choices on products to promote.

That is why for spying on affiliate keyword and ad strategies, KeywordSpy is the top choice. In fact, thousands of affiliate marketers are doing keyword research on KeywordSpy^™ daily.

This video covers a sample situation or case study on how affiliate marketers use the KeywordSpy affiliate data in doing product research among the affiliate networks that KeywordSpy supports.

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SEO / PPC Plugin

The KeywordSpy SEO / PPC Plugin is a Free Mozilla Firefox and Internet Explorer extension, aimed primarily at helping advertisers, webmasters & SEO analysts to do their PPC & SEO research right from their browser.

The revolutionary plugin changes the way advertisers do their keyword research & competitor tracking while browsing on Google & Yahoo in Real-Time.

Watch this video and see for yourself how the KeywordSpy SEO/PPC Plugin is very easy to install, safe, stable, fast and valuable!

This entry was posted on Tuesday, September 8th, 2009 at 3:36 am and is filed under Keyword Research, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.